{"id":5036,"date":"2013-07-23T10:19:10","date_gmt":"2013-07-23T17:19:10","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5036"},"modified":"2013-07-23T10:19:10","modified_gmt":"2013-07-23T17:19:10","slug":"how-b2b-decision-makers-are-using-social-media-2","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/23\/how-b2b-decision-makers-are-using-social-media-2\/","title":{"rendered":"How B2B Decision-Makers Are Using Social Media"},"content":{"rendered":"<p>Forrester-B2B-Decision-Maker-Use-Social-Media-July2013Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/how-b2b-decision-makers-are-using-social-media-35181\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">How B2B Decision-Makers Are Using Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forrester-B2B-Decision-Maker-Use-Social-Media-July2013Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/23\/how-b2b-decision-makers-are-using-social-media-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How B2B Decision-Makers Are Using Social Media<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5036","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5036"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5036\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}