IBM-Consumer-Product-Leaders-Balanced-Focus-July201315% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with Kantar Retail. These \u201cleaders,\u201d as they\u2019re dubbed by the researchers, tend to do better than their peers in capital markets and have more influence among their retail customers. Among the ways in which they differ from other companies, Leaders are more likely to: balance retailers\u2019 needs with consumer needs; have collaborative sales functions; and leverage analytics to assist critical sales activities.<\/p>\n
via Consumer Products \u201cLeaders\u201d Leveraging Analytics to Meet Consumer Needs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" IBM-Consumer-Product-Leaders-Balanced-Focus-July201315% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with Kantar Retail. These \u201cleaders,\u201d as they\u2019re dubbed by the researchers, tend to do better than their peers in capital markets and have more … Continue reading Consumer Products \u201cLeaders\u201d Leveraging Analytics to Meet Consumer Needs<\/span>