{"id":5024,"date":"2013-07-17T09:56:30","date_gmt":"2013-07-17T16:56:30","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5024"},"modified":"2013-07-17T09:56:30","modified_gmt":"2013-07-17T16:56:30","slug":"positive-brand-mentions-on-social-seen-relating-most-often-to-features-and-cost","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/17\/positive-brand-mentions-on-social-seen-relating-most-often-to-features-and-cost\/","title":{"rendered":"Positive Brand Mentions on Social Seen Relating Most Often to Features and Cost"},"content":{"rendered":"<p>Ogilvy-Social-Media-Advocacy-Drivers-by-Country-Category-July2013Ogilvy has released a study in which it analyzed the advocacy content of about 7 million social media conversations surrounding 22 brands and 8 feature films across 4 countries Brazil, China, the UK and the US during the first half of 2012. Conducted with CIC, Visible Technologies and Radian6, the study estimates that around 15% of brand mentions could be deemed \u201cadvocacy mentions,\u201d in which the person made a positive comment about the brand. In each country, a plurality of these mentions were feature-related.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/positive-brand-mentions-on-social-seen-relating-most-to-features-and-cost-35086\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Positive Brand Mentions on Social Seen Relating Most Often to Features and Cost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy-Social-Media-Advocacy-Drivers-by-Country-Category-July2013Ogilvy has released a study in which it analyzed the advocacy content of about 7 million social media conversations surrounding 22 brands and 8 feature films across 4 countries Brazil, China, the UK and the US during the first half of 2012. Conducted with CIC, Visible Technologies and Radian6, the study estimates that around 15% &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/17\/positive-brand-mentions-on-social-seen-relating-most-often-to-features-and-cost\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Positive Brand Mentions on Social Seen Relating Most Often to Features and Cost<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5024","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5024"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5024\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}