{"id":5020,"date":"2013-07-15T10:10:08","date_gmt":"2013-07-15T17:10:08","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5020"},"modified":"2013-07-15T10:10:08","modified_gmt":"2013-07-15T17:10:08","slug":"mobile-messaging-tactics-must-keep-channel-and-audience-in-mind-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/15\/mobile-messaging-tactics-must-keep-channel-and-audience-in-mind-emarketer\/","title":{"rendered":"Mobile Messaging Tactics Must Keep Channel and Audience in Mind &#8211; eMarketer"},"content":{"rendered":"<p>According to a new eMarketer report, \u201cMobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,\u201d marketers are treading carefully to only send mobile notices that are personally or contextually relevant. This is especially true of marketers leveraging channels that deliver content directly to the home screen and require users to opt in, namely SMS, MMS and push notifications.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article\/Mobile-Messaging-Tactics-Must-Keep-Channel-Audience-Mind\/1010043\">Mobile Messaging Tactics Must Keep Channel and Audience in Mind &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a new eMarketer report, \u201cMobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,\u201d marketers are treading carefully to only send mobile notices that are personally or contextually relevant. This is especially true of marketers leveraging channels that deliver content directly to the home screen and require users to opt in, namely &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/15\/mobile-messaging-tactics-must-keep-channel-and-audience-in-mind-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Mobile Messaging Tactics Must Keep Channel and Audience in Mind &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5020","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5020"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5020\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}