Ipsos-Most-Important-Factors-When-Choosing-Brands-July2013Ipsos MediaCT has released the results [download page] of the 5th wave of its \u201cWomen, Power & Money\u201d study, co-developed with FleishmanHillard and Hearst Magazines. As part of the study, the researchers look at the factors \u2013 aside from price \u2013 that are important to American women when choosing brands, noting that only about one-third of women agree that \u201call brands are pretty much the same,\u201d compared to 37% of men. So what factors top the list when excluding price from the equation?<\/p>\n
via What Women Want\u2026. When Choosing Brands<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Ipsos-Most-Important-Factors-When-Choosing-Brands-July2013Ipsos MediaCT has released the results [download page] of the 5th wave of its \u201cWomen, Power & Money\u201d study, co-developed with FleishmanHillard and Hearst Magazines. As part of the study, the researchers look at the factors \u2013 aside from price \u2013 that are important to American women when choosing brands, noting that only about one-third … Continue reading What Women Want\u2026. When Choosing Brands<\/span>