{"id":4973,"date":"2013-07-02T09:38:18","date_gmt":"2013-07-02T16:38:18","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4973"},"modified":"2013-07-02T09:38:18","modified_gmt":"2013-07-02T16:38:18","slug":"online-ads-whos-paying-attention-and-why","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/02\/online-ads-whos-paying-attention-and-why\/","title":{"rendered":"Online Ads: Who\u2019s Paying Attention, and Why"},"content":{"rendered":"<p>Ipsos-Americans-Reasons-for-Engaging-With-An-Online-Ad-July201344% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they\u2019ve looked at or read an ad for a brand or product and 15% say they\u2019ve clicked on a banner or pop-up ad for a brand or product. But what motivates them to watch, read, or click?<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/online-ads-whos-paying-attention-and-why-30824\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Online Ads: Who\u2019s Paying Attention, and Why<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ipsos-Americans-Reasons-for-Engaging-With-An-Online-Ad-July201344% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they\u2019ve looked at or read an ad for a brand or product and 15% say they\u2019ve clicked on a banner or pop-up ad for &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/02\/online-ads-whos-paying-attention-and-why\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Online Ads: Who\u2019s Paying Attention, and Why<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4973","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}