{"id":4971,"date":"2013-07-02T09:37:55","date_gmt":"2013-07-02T16:37:55","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4971"},"modified":"2013-07-02T09:37:55","modified_gmt":"2013-07-02T16:37:55","slug":"1-in-2-marketers-to-offer-a-mobile-app-this-year","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/02\/1-in-2-marketers-to-offer-a-mobile-app-this-year\/","title":{"rendered":"1 in 2 Marketers to Offer a Mobile App This Year"},"content":{"rendered":"<p>ChiefMarketer-Mobile-App-Plans-July2013Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer\u2019s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from a lack of budget 35.8% to an absence of internal leadership on the matter 26.8%. Results from the study indicate that while barriers to mobile app adoption also exist, some 27% of respondents already offer one or more mobile apps, and another 20.7% plan to launch at least one this year.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/1-in-2-marketers-to-offer-a-mobile-app-this-year-30781\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">1 in 2 Marketers to Offer a Mobile App This Year<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChiefMarketer-Mobile-App-Plans-July2013Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer\u2019s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from a lack of budget 35.8% to an absence of internal leadership on the matter 26.8%. Results from the study indicate that while barriers to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/02\/1-in-2-marketers-to-offer-a-mobile-app-this-year\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">1 in 2 Marketers to Offer a Mobile App This Year<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4971","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4971"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4971\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}