{"id":4961,"date":"2013-07-01T09:28:11","date_gmt":"2013-07-01T16:28:11","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4961"},"modified":"2013-07-01T09:28:11","modified_gmt":"2013-07-01T16:28:11","slug":"yelp-visits-are-often-followed-by-purchases-from-local-businesses","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/01\/yelp-visits-are-often-followed-by-purchases-from-local-businesses\/","title":{"rendered":"Yelp Visits Are Often Followed by Purchases From Local Businesses"},"content":{"rendered":"<p>Nielsen-Yelp-User-Actions-Post-Site-Visit-Jul2013Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they find tends to have a powerful influence on them: about half of Yelp users make their purchase decisions after visiting the site, with that figure slightly higher among those who visit from a mobile device. In another nod to how Yelp users leverage the site as a stop along their purchase journey, the data shows that almost all either follow their visit with a call or visit to \u2013 or purchase from \u2013 a local business.<\/p>\n<p>via <a href='http:\/\/www.marketingcharts.com\/wp\/interactive\/yelp-visits-are-often-followed-by-purchases-from-local-businesses-30754\/?utm_campaign=newsletter&#038;utm_source=mc&#038;utm_medium=textlink'>Yelp Visits Are Often Followed by Purchases From Local Businesses<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen-Yelp-User-Actions-Post-Site-Visit-Jul2013Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they find tends to have a powerful influence on them: about half of Yelp users make their purchase decisions after visiting the site, with that &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/01\/yelp-visits-are-often-followed-by-purchases-from-local-businesses\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Yelp Visits Are Often Followed by Purchases From Local Businesses<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4961","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4961"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4961\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}