{"id":4959,"date":"2013-07-01T09:27:52","date_gmt":"2013-07-01T16:27:52","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4959"},"modified":"2013-07-01T09:27:52","modified_gmt":"2013-07-01T16:27:52","slug":"with-online-reviews-critical-to-travelers-marketers-adjust-their-approach-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/01\/with-online-reviews-critical-to-travelers-marketers-adjust-their-approach-emarketer\/","title":{"rendered":"With Online Reviews Critical to Travelers, Marketers Adjust Their Approach &#8211; eMarketer"},"content":{"rendered":"<p>Travelers have always relied heavily on recommendations for trip inspiration and planning, and online review sites have made peer commentary much more visible and accessible. As this information becomes simultaneously more sophisticated and unwieldy, there are both opportunities and challenges for marketers, according to a new eMarketer report, \u201cTraveler Reviews: Online Communities Reshape Marketing Strategies.\u201d<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article\/With-Online-Reviews-Critical-Travelers-Marketers-Adjust-Their-Approach\/1010013\">With Online Reviews Critical to Travelers, Marketers Adjust Their Approach &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travelers have always relied heavily on recommendations for trip inspiration and planning, and online review sites have made peer commentary much more visible and accessible. As this information becomes simultaneously more sophisticated and unwieldy, there are both opportunities and challenges for marketers, according to a new eMarketer report, \u201cTraveler Reviews: Online Communities Reshape Marketing Strategies.\u201d &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/01\/with-online-reviews-critical-to-travelers-marketers-adjust-their-approach-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">With Online Reviews Critical to Travelers, Marketers Adjust Their Approach &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4959","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4959"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4959\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}