{"id":4944,"date":"2013-06-26T10:38:40","date_gmt":"2013-06-26T17:38:40","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4944"},"modified":"2013-06-26T10:38:40","modified_gmt":"2013-06-26T17:38:40","slug":"why-people-become-facebook-fans","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/06\/26\/why-people-become-facebook-fans\/","title":{"rendered":"Why People Become Facebook Fans"},"content":{"rendered":"<p>That finding may sound obvious, but for marketers the takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, the firm that pegged the average value of a Facebook fan at $174 earlier this year, worked with Hotspex to interview 2,080 consumers in the first quarter about their reasons for becoming Facebook fans. While &#8220;to support the brand I like&#8221; was the No. 1 reason for fanning, there were other reasons:<\/p>\n<p>via <a href=\"http:\/\/mashable.com\/2013\/06\/26\/why-facebook-fans\/?WT.mc_id=en_my_stories&amp;utm_campaign=My%2BStories&amp;utm_medium=email&amp;utm_source=newsletter\">Why People Become Facebook Fans<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That finding may sound obvious, but for marketers the takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, the firm that pegged the average value of a Facebook fan at $174 earlier this year, worked &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/06\/26\/why-people-become-facebook-fans\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why People Become Facebook Fans<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4944","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4944"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4944\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}