{"id":4934,"date":"2013-06-21T10:04:23","date_gmt":"2013-06-21T17:04:23","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4934"},"modified":"2013-06-21T10:04:23","modified_gmt":"2013-06-21T17:04:23","slug":"for-driving-engagement-digital-video-ads-beat-tv-by-a-wide-margin-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/06\/21\/for-driving-engagement-digital-video-ads-beat-tv-by-a-wide-margin-emarketer\/","title":{"rendered":"For Driving Engagement, Digital Video Ads Beat TV By a Wide Margin &#8211; eMarketer"},"content":{"rendered":"<p>Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents planned to draw back spending on digital video ads.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article\/Driving-Engagement-Digital-Video-Ads-Beat-TV-By-Wide-Margin\/1009992\">For Driving Engagement, Digital Video Ads Beat TV By a Wide Margin &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/06\/21\/for-driving-engagement-digital-video-ads-beat-tv-by-a-wide-margin-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">For Driving Engagement, Digital Video Ads Beat TV By a Wide Margin &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4934","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4934"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4934\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}