{"id":4932,"date":"2013-06-21T09:31:54","date_gmt":"2013-06-21T16:31:54","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4932"},"modified":"2013-06-21T09:31:54","modified_gmt":"2013-06-21T16:31:54","slug":"brands-with-poorly-performing-mobile-experiences-annoy-consumers","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/06\/21\/brands-with-poorly-performing-mobile-experiences-annoy-consumers\/","title":{"rendered":"Brands With Poorly Performing Mobile Experiences Annoy Consumers"},"content":{"rendered":"<p>SOASTA-Reactions-to-Poor-Mobile-Experiences-June2013Marketers seem to be having some trouble understanding the customer\u2019s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a survey conducted by Harris Interactive on behalf of SOASTA, about 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences. Most commonly, they feel annoyed (75%) and frustrated (69%), with some also expressing distrust (19%), anger (13%) and disrespect (12%) to the brand.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/branding\/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Brands With Poorly Performing Mobile Experiences Annoy Consumers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOASTA-Reactions-to-Poor-Mobile-Experiences-June2013Marketers seem to be having some trouble understanding the customer\u2019s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a survey conducted by Harris Interactive on behalf of SOASTA, about 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/06\/21\/brands-with-poorly-performing-mobile-experiences-annoy-consumers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Brands With Poorly Performing Mobile Experiences Annoy Consumers<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4932","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4932"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4932\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}