ConstantContact-Small-Biz-Use-Marketing-Tools-June2013The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use \u2013 or increased use \u2013 of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools has soared: 98% of survey respondents now use email marketing up from 64% saying they used them 5 years ago, while 87% use social media marketing up from just 10% 5 years ago. And while finding new customers remains the chief concern for small businesses today, among those who are finding this task easier, a leading 53% say that\u2019s due to more affordable online marketing tools.<\/p>\n
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