CRE-Reasons-for-Watching-TV-Shows-June2013Few viewers are drawn to TV shows because they saw something about them on social media, finds the Council for Research Excellence CRE in a new study [pdf], and despite the buzz about social TV, daily interaction with social media concerning TV is still relegated to a small minority of consumers. But, the study finds there is significant room for growth: the proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis 37% vs. 12%, and the data also shows that social plays a bigger role in drawing viewers to new than existing shows.<\/p>\n
via Social\u2019s Impact on TV Still Small, but Growing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" CRE-Reasons-for-Watching-TV-Shows-June2013Few viewers are drawn to TV shows because they saw something about them on social media, finds the Council for Research Excellence CRE in a new study [pdf], and despite the buzz about social TV, daily interaction with social media concerning TV is still relegated to a small minority of consumers. But, the study finds … Continue reading Social\u2019s Impact on TV Still Small, but Growing<\/span>