WeberShandwick-Reasons-CEOs-Don’t-Participate-in-Social-June2013Senior executives whose CEOs use social media are extremely positive about the effects of their CEOs\u2019 actions, per results from a study [pdf] by Weber Shandwick. However, many CEOs haven\u2019t made the move to social media use yet, and the study results indicate that perceived risk is a key impediment. Senior executives with \u201cunsocial\u201d CEOs were asked the reasons why their CEO does not participate in social media, with almost one-third responding that it\u2019s too risky. That was one of the top barriers, slightly behind social not being typical for the region or industry (35%), the CEO seeing no measurable return on investment (34%), and a lack of demand for the CEO to do so (34%).<\/p>\n
via Risk Versus Reward: Why CEOs Don\u2019t Go Social<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" WeberShandwick-Reasons-CEOs-Don’t-Participate-in-Social-June2013Senior executives whose CEOs use social media are extremely positive about the effects of their CEOs\u2019 actions, per results from a study [pdf] by Weber Shandwick. However, many CEOs haven\u2019t made the move to social media use yet, and the study results indicate that perceived risk is a key impediment. Senior executives with \u201cunsocial\u201d CEOs … Continue reading Risk Versus Reward: Why CEOs Don\u2019t Go Social<\/span>