{"id":4889,"date":"2013-06-03T09:56:04","date_gmt":"2013-06-03T16:56:04","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4889"},"modified":"2013-06-03T09:56:04","modified_gmt":"2013-06-03T16:56:04","slug":"b2b-buyers-on-what-online-content-works-and-what-doesnt","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/06\/03\/b2b-buyers-on-what-online-content-works-and-what-doesnt\/","title":{"rendered":"B2B Buyers On What Online Content Works\u2026 and What Doesn\u2019t"},"content":{"rendered":"<p>CMOCouncilNetLine-B2B-Buyer-Attitudes-to-Online-Content-June201387% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to [download page] a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs. With such emphasis being placed on content marketing, it\u2019s imperative that B2B brands understand what types of content best influence these buyers.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/b2b-buyers-on-what-online-content-works-and-what-doesnt-30021\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">B2B Buyers On What Online Content Works\u2026 and What Doesn\u2019t<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CMOCouncilNetLine-B2B-Buyer-Attitudes-to-Online-Content-June201387% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to [download page] a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs. With such emphasis being placed on content &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/06\/03\/b2b-buyers-on-what-online-content-works-and-what-doesnt\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">B2B Buyers On What Online Content Works\u2026 and What Doesn\u2019t<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4889","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4889"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4889\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}