{"id":4873,"date":"2013-05-28T09:58:36","date_gmt":"2013-05-28T16:58:36","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4873"},"modified":"2013-05-28T09:58:36","modified_gmt":"2013-05-28T16:58:36","slug":"most-online-video-views-are-reserved-for-content-less-than-5-minutes-in-length","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/05\/28\/most-online-video-views-are-reserved-for-content-less-than-5-minutes-in-length\/","title":{"rendered":"Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length"},"content":{"rendered":"<p>Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry\u2019s ability to monetize its inventory, according to [download page] FreeWheel\u2019s Q1 Video Monetization Report. During the first quarter, 86.7% of video views on \u201cLinear + Digital\u201d networks were less than 5 minutes in length, as were 86.2% of video views on \u201cDigital Pure-Play\u201d networks. But ad loads (ads per video viewed) for short-form content averaged out at just 0.9 for the Linear + Digital model and 0.5 for the Digital Pure-Play model.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/online-networks\/most-online-video-views-are-reserved-for-content-less-than-5-minutes-in-length-29825\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry\u2019s ability to monetize its inventory, according to [download page] FreeWheel\u2019s Q1 Video Monetization Report. During the first quarter, 86.7% of video views on \u201cLinear + Digital\u201d networks were less than 5 &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/05\/28\/most-online-video-views-are-reserved-for-content-less-than-5-minutes-in-length\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4873","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4873"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4873\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}