{"id":4863,"date":"2013-05-17T08:58:28","date_gmt":"2013-05-17T15:58:28","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4863"},"modified":"2013-05-17T08:58:28","modified_gmt":"2013-05-17T15:58:28","slug":"got-questions-for-brands-on-twitter-expect-a-response-38-of-the-time","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/05\/17\/got-questions-for-brands-on-twitter-expect-a-response-38-of-the-time\/","title":{"rendered":"Got Questions For Brands on Twitter? Expect A Response 38% of the Time"},"content":{"rendered":"<p>Socialbakers has released its latest \u201cSocially Devoted\u201d figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months. But on the other hand, that means that significantly fewer than half of questions posted to brands\u2019 Twitter profiles were answered. What\u2019s more, the average response time increased by 10%, from 6 hours in Q4 2012 to more than 6-and-a-half hours in Q1.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/got-a-question-for-a-brand-on-twitter-expect-a-response-38-of-the-time-29639\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Got Questions For Brands on Twitter? Expect A Response 38% of the Time<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Socialbakers has released its latest \u201cSocially Devoted\u201d figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months. But on the other hand, that means that significantly fewer than half of &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/05\/17\/got-questions-for-brands-on-twitter-expect-a-response-38-of-the-time\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Got Questions For Brands on Twitter? Expect A Response 38% of the Time<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4863","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4863"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4863\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}