Senior executives from around the world aren\u2019t that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual \u201cDecision Dynamics\u201d survey. 51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company\u2019s reputation. The study results indicate that, in general, while executives are embracing online and mobile activities, they\u2019re not doing so at the expense of traditional media.<\/p>\n
via Senior Execs Not Convinced About Social\u2019s Worth<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Senior executives from around the world aren\u2019t that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual \u201cDecision Dynamics\u201d survey. 51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a … Continue reading Senior Execs Not Convinced About Social\u2019s Worth<\/span>