{"id":4798,"date":"2013-04-08T09:45:40","date_gmt":"2013-04-08T16:45:40","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4798"},"modified":"2013-04-08T09:45:40","modified_gmt":"2013-04-08T16:45:40","slug":"for-driving-engagement-b2b-marketers-put-a-premium-on-content-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/04\/08\/for-driving-engagement-b2b-marketers-put-a-premium-on-content-emarketer\/","title":{"rendered":"For Driving Engagement, B2B Marketers Put a Premium on Content &#8211; eMarketer"},"content":{"rendered":"<p>Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique.<\/p>\n<p>Digital makes content marketing easier\u2014but not easy, according to a new eMarketer report, \u201cB2B Content Marketing: Best Practices for 2013.\u201d eMarketer defines content marketing as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake. B2B marketers should add one qualifying sentence: It is content geared to help businesspeople do their jobs better.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article\/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content\/1009790\">For Driving Engagement, B2B Marketers Put a Premium on Content &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier\u2014but not easy, according to a new eMarketer report, \u201cB2B Content Marketing: Best Practices for 2013.\u201d eMarketer defines content marketing as using content that is not, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/04\/08\/for-driving-engagement-b2b-marketers-put-a-premium-on-content-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">For Driving Engagement, B2B Marketers Put a Premium on Content &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4798","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4798"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4798\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}