{"id":4776,"date":"2013-03-18T10:37:33","date_gmt":"2013-03-18T17:37:33","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4776"},"modified":"2013-03-18T10:37:33","modified_gmt":"2013-03-18T17:37:33","slug":"multi-screening-behavior-most-often-involves-unrelated-activities","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/18\/multi-screening-behavior-most-often-involves-unrelated-activities\/","title":{"rendered":"Multi-Screening Behavior Most Often Involves Unrelated Activities"},"content":{"rendered":"<p>Microsoft-Multi-Screening-Behavior-Types-Mar2013In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is \u201ccontent grazing\u201d 68%, in which consumers use 2 or more screens to access separate or unrelated content. While this is akin to distraction behavior, many multi-screeners also use multiple devices to engage in \u201cspider-webbing\u201d 57%, where they view related content on multiple devices at the same time.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/television\/multi-screening-behavior-most-often-involves-unrelated-activities-27859\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Multi-Screening Behavior Most Often Involves Unrelated Activities<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft-Multi-Screening-Behavior-Types-Mar2013In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is \u201ccontent grazing\u201d 68%, in which consumers use 2 or more screens to access separate or unrelated content. While this is akin to distraction behavior, many multi-screeners also use multiple devices to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/18\/multi-screening-behavior-most-often-involves-unrelated-activities\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Multi-Screening Behavior Most Often Involves Unrelated Activities<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4776","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}