Most US internet users across all age groups are aware that businesses frequently listen to what they say online. According to a December 2012 study conducted by J.D. Power & Associates for NetBase, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents. Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.<\/p>\n
What\u2019s more, most consumers reported that they actually wanted companies to listen to online conversations. A majority of respondents in every age group except for those 55 and over reported this preference.<\/p>\n
via Brand Social Outreach Must Walk a Fine Line – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Most US internet users across all age groups are aware that businesses frequently listen to what they say online. According to a December 2012 study conducted by J.D. Power & Associates for NetBase, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents. Millennials between … Continue reading Brand Social Outreach Must Walk a Fine Line – eMarketer<\/span>