{"id":4757,"date":"2013-03-07T11:41:45","date_gmt":"2013-03-07T18:41:45","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4757"},"modified":"2013-03-07T11:41:45","modified_gmt":"2013-03-07T18:41:45","slug":"few-large-companies-use-clear-metrics-to-link-social-activities-with-biz-outcomes","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/07\/few-large-companies-use-clear-metrics-to-link-social-activities-with-biz-outcomes\/","title":{"rendered":"Few Large Companies Use Clear Metrics to Link Social Activities With Biz Outcomes"},"content":{"rendered":"<p>While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the organization that associate social activities with business outcomes, finds Altimeter Group [pdf] in a new research study. The research was limited to large companies currently with social media initiatives in place, 36% of whom began their programs within the past 2 years, suggesting that the market is still growing.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/few-large-companies-use-clear-metrics-to-link-social-activities-with-biz-outcomes-27591\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Few Large Companies Use Clear Metrics to Link Social Activities With Biz Outcomes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the organization that associate social activities with business outcomes, finds Altimeter Group [pdf] in a new research study. The research was limited to large &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/07\/few-large-companies-use-clear-metrics-to-link-social-activities-with-biz-outcomes\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Few Large Companies Use Clear Metrics to Link Social Activities With Biz Outcomes<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4757","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4757"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4757\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}