{"id":4750,"date":"2013-03-05T11:13:51","date_gmt":"2013-03-05T18:13:51","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4750"},"modified":"2013-03-05T11:13:51","modified_gmt":"2013-03-05T18:13:51","slug":"4-in-10-global-marketers-reallocating-budgets-to-digital","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/05\/4-in-10-global-marketers-reallocating-budgets-to-digital\/","title":{"rendered":"4 in 10 Global Marketers Reallocating Budgets to Digital"},"content":{"rendered":"<p>55% of marketers from around the world plan to increase their digital marketing budgets this year, according to results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Notably, the majority of those marketers (39% overall) plan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital channels. This continues a trend noted in last year\u2019s survey. The results come on the heels of a survey showing a similar shift in spend in the US.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/4-in-10-global-marketers-reallocating-budgets-to-digital-27493\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">4 in 10 Global Marketers Reallocating Budgets to Digital<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>55% of marketers from around the world plan to increase their digital marketing budgets this year, according to results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Notably, the majority of those marketers (39% overall) plan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/05\/4-in-10-global-marketers-reallocating-budgets-to-digital\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">4 in 10 Global Marketers Reallocating Budgets to Digital<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4750","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4750"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4750\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}