{"id":4748,"date":"2013-03-05T11:13:31","date_gmt":"2013-03-05T18:13:31","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4748"},"modified":"2013-03-05T11:13:31","modified_gmt":"2013-03-05T18:13:31","slug":"modern-b2b-marketing-said-most-influenced-by-tech-tracked-roi-social-media","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/05\/modern-b2b-marketing-said-most-influenced-by-tech-tracked-roi-social-media\/","title":{"rendered":"Modern B2B Marketing Said Most Influenced by Tech-Tracked ROI, Social Media"},"content":{"rendered":"<p>Today\u2019s \u201cmodern marketer\u201d has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics, according to [download page] a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey overwhelmingly pointed to the ability to track marketing ROI due to technology (60%) and the use of social media in marketing (58%) as the forces that have contributed most to this change.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/modern-b2b-marketing-said-most-influenced-by-tech-tracked-roi-social-media-27502\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Modern B2B Marketing Said Most Influenced by Tech-Tracked ROI, Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s \u201cmodern marketer\u201d has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics, according to [download page] a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey overwhelmingly pointed to the ability to track marketing ROI due to technology (60%) and &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/05\/modern-b2b-marketing-said-most-influenced-by-tech-tracked-roi-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Modern B2B Marketing Said Most Influenced by Tech-Tracked ROI, Social Media<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4748","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4748"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4748\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}