{"id":4746,"date":"2013-03-05T11:12:51","date_gmt":"2013-03-05T18:12:51","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4746"},"modified":"2013-03-05T11:12:51","modified_gmt":"2013-03-05T18:12:51","slug":"marketers-say-strategic-insights-are-crucial-to-agency-selection","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/05\/marketers-say-strategic-insights-are-crucial-to-agency-selection\/","title":{"rendered":"Marketers Say Strategic Insights Are Crucial to Agency Selection"},"content":{"rendered":"<p>Marketers rank strategic insights as their most important criterion when reviewing new agencies, according to results from an RSW\/US survey, placing more emphasis on an agency\u2019s strategic capabilities than on its creative ideas, chemistry, and cost. The RSW\/US survey is one of several to share that result (see here and here for examples). It also finds that marketers\u2019 top criteria line up with how agencies believe they should be evaluated.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/creative-issues\/marketers-say-strategic-insights-are-crucial-to-agency-selection-27466\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Marketers Say Strategic Insights Are Crucial to Agency Selection<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers rank strategic insights as their most important criterion when reviewing new agencies, according to results from an RSW\/US survey, placing more emphasis on an agency\u2019s strategic capabilities than on its creative ideas, chemistry, and cost. The RSW\/US survey is one of several to share that result (see here and here for examples). It also &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/05\/marketers-say-strategic-insights-are-crucial-to-agency-selection\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketers Say Strategic Insights Are Crucial to Agency Selection<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4746","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4746"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4746\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}