In an environment in which consumers\u2019 attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.<\/p>\n
Compelling content can help marketers tell a story, but it can also be cumbersome\u2014and expensive\u2014to create. So which content strategies are generating attractive return on investment (ROI) for marketers? The most cost-effective content types are articles, video and white papers, according to a January 2013 study of marketing decision-makers worldwide conducted by CopyPress, a software company specializing in content marketing tools.<\/p>\n
via Which Content Marketing Tactics Get the Best ROI? – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" In an environment in which consumers\u2019 attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers. Compelling content can help marketers tell a story, but it can also be cumbersome\u2014and expensive\u2014to create. So which content strategies are generating attractive return on investment (ROI) for marketers? The … Continue reading Which Content Marketing Tactics Get the Best ROI? – eMarketer<\/span>