{"id":4732,"date":"2013-03-01T10:35:42","date_gmt":"2013-03-01T17:35:42","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4732"},"modified":"2013-03-01T10:35:42","modified_gmt":"2013-03-01T17:35:42","slug":"6-in-10-cmos-say-their-companies-dont-evaluate-the-quality-of-marketing-analytics","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/03\/01\/6-in-10-cmos-say-their-companies-dont-evaluate-the-quality-of-marketing-analytics\/","title":{"rendered":"6 in 10 CMOs Say Their Companies Don\u2019t Evaluate the Quality of Marketing Analytics"},"content":{"rendered":"<p>Marketing analytics are being used in less projects, their quality is being evaluated by fewer companies, and their contribution to companies\u2019 performance is declining, finds Duke University\u2019s Fuqua School of Business in its latest CMO Survey [pdf]. The February installment of the survey, its 9th, found that only 40% of CMOs surveyed say their company formally evaluates the quality of marketing analytics, down from 47% 6 months earlier.<\/p>\n<p>via <a href='http:\/\/www.marketingcharts.com\/wp\/topics\/business-to-business\/6-in-10-cmos-say-their-companies-dont-evaluate-the-quality-of-marketing-analytics-27354\/?utm_campaign=newsletter&#038;utm_source=mc&#038;utm_medium=textlink'>6 in 10 CMOs Say Their Companies Don\u2019t Evaluate the Quality of Marketing Analytics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing analytics are being used in less projects, their quality is being evaluated by fewer companies, and their contribution to companies\u2019 performance is declining, finds Duke University\u2019s Fuqua School of Business in its latest CMO Survey [pdf]. The February installment of the survey, its 9th, found that only 40% of CMOs surveyed say their company &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/03\/01\/6-in-10-cmos-say-their-companies-dont-evaluate-the-quality-of-marketing-analytics\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 in 10 CMOs Say Their Companies Don\u2019t Evaluate the Quality of Marketing Analytics<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4732","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4732"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4732\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}