{"id":4728,"date":"2013-02-28T10:56:57","date_gmt":"2013-02-28T17:56:57","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4728"},"modified":"2013-02-28T10:56:57","modified_gmt":"2013-02-28T17:56:57","slug":"39-of-inc-500-execs-say-social-has-been-unnecessary-for-growth","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/02\/28\/39-of-inc-500-execs-say-social-has-been-unnecessary-for-growth\/","title":{"rendered":"39% of Inc. 500 Execs Say Social Has Been Unnecessary For Growth"},"content":{"rendered":"<p>92% of the 2012 Inc. 500 companies use social media, ranging from popular tools such as LinkedIn (81%), Twitter (67%) and Facebook (67%) to emerging ones, such as foursquare (28%) and Pinterest (18%), according to a study released in January 2012 by the Center for Marketing Research at the University of Massachusetts Dartmouth. Interestingly, though, when executives from these fast-growing companies were asked how necessary social media has been for their growth, about 4 in 10 responded that social had been \u201csomewhat\u201d (24%) or \u201cvery\u201d (15%) unnecessary.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/39-of-inc-500-execs-say-social-has-been-unnecessary-for-growth-27371\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">39% of Inc. 500 Execs Say Social Has Been Unnecessary For Growth<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>92% of the 2012 Inc. 500 companies use social media, ranging from popular tools such as LinkedIn (81%), Twitter (67%) and Facebook (67%) to emerging ones, such as foursquare (28%) and Pinterest (18%), according to a study released in January 2012 by the Center for Marketing Research at the University of Massachusetts Dartmouth. Interestingly, though, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/02\/28\/39-of-inc-500-execs-say-social-has-been-unnecessary-for-growth\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">39% of Inc. 500 Execs Say Social Has Been Unnecessary For Growth<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4728"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4728\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}