Consumers are spending an increasing amount of time performing various activities on mobile devices, finds comScore in its \u201cUS Mobile Future in Focus\u201d [download page] report. In fact, in December of last year, comScore finds that 37% of total time spent online was via a mobile device, a far greater amount than the 23% GfK indicated in an earlier study. Among the categories that were above-average in mobile share of internet time were maps (84% mobile), weather (60%), music (57%), and social networking (55%). The increasing use of mobiles for social networking has been well-documented recently: for example, a study from the NPD Group revealed that 27% of tablet and 20% of smartphone users are migrating their Facebook time from their PCs to their mobile devices. An earlier Nielsen study indicated that 40% of social networking consumption in July 2012 was via a mobile application or via the mobile web.<\/p>\n
via 55% of Social Networking Consumption Occurs on A Mobile Device<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Consumers are spending an increasing amount of time performing various activities on mobile devices, finds comScore in its \u201cUS Mobile Future in Focus\u201d [download page] report. In fact, in December of last year, comScore finds that 37% of total time spent online was via a mobile device, a far greater amount than the 23% GfK … Continue reading 55% of Social Networking Consumption Occurs on A Mobile Device<\/span>