Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals\u2014generally bloggers or social media users with a greater than average reach among consumers\u2014still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in.According to a Technorati Media study from December 2012, 65% of top US brands reported participating in influencer marketing. And a similar 64% of those deemed influencers by Technorati Media\u2014meaning they had greater than average reach in a particular marketplace\u2014made revenue from blogging, whether from ads on their site or sponsored endorsements from brands.<\/p>\n
via Brands Leverage Influencers’ Reach on Blogs, Social – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals\u2014generally bloggers or social media users with a greater than average reach among consumers\u2014still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services … Continue reading Brands Leverage Influencers’ Reach on Blogs, Social – eMarketer<\/span>