{"id":4659,"date":"2013-02-08T11:32:17","date_gmt":"2013-02-08T18:32:17","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4659"},"modified":"2013-02-08T11:32:17","modified_gmt":"2013-02-08T18:32:17","slug":"online-shoppers-say-their-path-to-purchase-is-becoming-more-complex-personal","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/02\/08\/online-shoppers-say-their-path-to-purchase-is-becoming-more-complex-personal\/","title":{"rendered":"Online Shoppers Say Their Path to Purchase is Becoming More Complex, Personal"},"content":{"rendered":"<p>73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be, according to [pdf] an About.com study. As the traditional purchase funnel has been upended and turned into more of a \u201cloop,\u201d per the study, shoppers indicate that shopping has taken on a more personal nature. That is, 79% agree that their relationship with brands is much more personal than ever before, and 68% agree that shopping today is less about the brands\/products themselves and more about them what they\u2019re feeling or needing.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/online-shoppers-say-their-path-to-purchase-is-becoming-more-complex-personal-26828\/\">Online Shoppers Say Their Path to Purchase is Becoming More Complex, Personal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be, according to [pdf] an About.com study. As the traditional purchase funnel has been upended and turned into more of a \u201cloop,\u201d per the study, shoppers indicate that shopping has taken on a more personal &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/02\/08\/online-shoppers-say-their-path-to-purchase-is-becoming-more-complex-personal\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Online Shoppers Say Their Path to Purchase is Becoming More Complex, Personal<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4659"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4659\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}