{"id":4639,"date":"2013-02-05T13:18:18","date_gmt":"2013-02-05T20:18:18","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4639"},"modified":"2013-02-05T13:18:18","modified_gmt":"2013-02-05T20:18:18","slug":"content-vaults-to-no-1-marketing-priority-for-2013-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/02\/05\/content-vaults-to-no-1-marketing-priority-for-2013-emarketer\/","title":{"rendered":"Content Vaults to No. 1 Marketing Priority for 2013 &#8211; eMarketer"},"content":{"rendered":"<p>Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the \u201cQuarterly Intelligence Briefing: Digital Trends for 2013,\u201d report from Econsultancy and Adobe.The report, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top priority for 2013 by 39% of respondents. That compared with 29% in 2012. The other area to see a significant year-over-year jump was conversion rate optimization, which was named as a priority by 39% of respondents, compared with 34% the previous year.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article\/Content-Vaults-No-1-Marketing-Priority-2013\/1009648\">Content Vaults to No. 1 Marketing Priority for 2013 &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the \u201cQuarterly Intelligence Briefing: Digital Trends for 2013,\u201d report from Econsultancy and Adobe.The report, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/02\/05\/content-vaults-to-no-1-marketing-priority-for-2013-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Content Vaults to No. 1 Marketing Priority for 2013 &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4639","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}