{"id":4626,"date":"2013-01-30T11:28:48","date_gmt":"2013-01-30T18:28:48","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4626"},"modified":"2013-01-30T11:28:48","modified_gmt":"2013-01-30T18:28:48","slug":"marketers-say-theyre-shifting-focus-away-from-traditional-media","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/01\/30\/marketers-say-theyre-shifting-focus-away-from-traditional-media\/","title":{"rendered":"Marketers Say They\u2019re Shifting Focus Away From Traditional Media"},"content":{"rendered":"<p>Nearly 1 in 3 marketers plan to decrease their organization\u2019s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association AMA. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines 28%, radio 24%, trade magazines 22%, and TV 21%.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/television\/marketers-say-theyre-shifting-focus-away-from-traditional-media-26578\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Marketers Say They\u2019re Shifting Focus Away From Traditional Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 1 in 3 marketers plan to decrease their organization\u2019s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association AMA. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/01\/30\/marketers-say-theyre-shifting-focus-away-from-traditional-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketers Say They\u2019re Shifting Focus Away From Traditional Media<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4626","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4626"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4626\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}