{"id":4612,"date":"2013-01-25T16:51:54","date_gmt":"2013-01-25T23:51:54","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4612"},"modified":"2013-01-25T16:51:54","modified_gmt":"2013-01-25T23:51:54","slug":"64-of-b2b-companies-said-having-unreliable-marketing-data","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/01\/25\/64-of-b2b-companies-said-having-unreliable-marketing-data\/","title":{"rendered":"64% of B2B Companies Said Having \u201cUnreliable\u201d Marketing Data"},"content":{"rendered":"<p>Almost all B2B companies suffer from contact databases that are \u201cunreliable\u201d (64%) or \u201cquestionable\u201d (34%), according to [download page] a new study from NetProspex. The study examined hundred of millions of B2B contacts over the past year, evaluating database health across 4 best practice areas \u2013 record duplication, record completeness, email deliverability, and phone connectability. Using standardized scores for each component, the study arrives at a data health scale, with 98% of companies scoring on the lower end of the scale, and just 2% having \u201cfunctional\u201d databases.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/business-to-business\/64-of-b2b-companies-said-having-unreliable-marketing-data-26514\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">64% of B2B Companies Said Having \u201cUnreliable\u201d Marketing Data<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost all B2B companies suffer from contact databases that are \u201cunreliable\u201d (64%) or \u201cquestionable\u201d (34%), according to [download page] a new study from NetProspex. The study examined hundred of millions of B2B contacts over the past year, evaluating database health across 4 best practice areas \u2013 record duplication, record completeness, email deliverability, and phone connectability. &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/01\/25\/64-of-b2b-companies-said-having-unreliable-marketing-data\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">64% of B2B Companies Said Having \u201cUnreliable\u201d Marketing Data<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4612","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4612"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4612\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}