{"id":4603,"date":"2013-01-24T12:02:38","date_gmt":"2013-01-24T19:02:38","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4603"},"modified":"2013-01-24T12:02:38","modified_gmt":"2013-01-24T19:02:38","slug":"emails-conversion-rate-outperforms-other-b2b-web-traffic-sources-2","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/01\/24\/emails-conversion-rate-outperforms-other-b2b-web-traffic-sources-2\/","title":{"rendered":"Email\u2019s Conversion Rate Outperforms Other B2B Web Traffic Sources"},"content":{"rendered":"<p>Of the various drivers of B2B website traffic, email has by far the highest conversion rate, finds Optify [download page] in its \u201c2012 B2B Marketing Benchmark Report.\u201d The study, which examined more than 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites during 2012, found email\u2019s conversion rate to be 81% higher than the average (2.89% vs. 1.6%) and 42% higher than the next-best performer, referrals (2.04%).<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/emails-conversion-rate-outperforms-other-b2b-web-traffic-sources-26444\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Email\u2019s Conversion Rate Outperforms Other B2B Web Traffic Sources<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of the various drivers of B2B website traffic, email has by far the highest conversion rate, finds Optify [download page] in its \u201c2012 B2B Marketing Benchmark Report.\u201d The study, which examined more than 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites during 2012, found email\u2019s &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/01\/24\/emails-conversion-rate-outperforms-other-b2b-web-traffic-sources-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Email\u2019s Conversion Rate Outperforms Other B2B Web Traffic Sources<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4603","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4603"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4603\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}