First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the \u201cLog in with\u201d button alongside a social network logo, allowing them to sign in using their network credentials.<\/p>\n
There are plenty of benefits to using social sign-in, for both users and brands. For online companies, social sign-in provides a portal to a user\u2019s social data, while for consumers, it\u2019s faster than filling out yet another web registration form and easier than having to come up with\u2014and remember\u2014another set of login credentials.<\/p>\n
But still a significant percentage of users don\u2019t click.<\/p>\n
via Privacy Concerns Keep Users Away From Social Sign-In – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the \u201cLog in with\u201d button alongside a social network logo, allowing them to sign in using their network credentials. There are plenty of benefits to using social sign-in, for both users and brands. … Continue reading Privacy Concerns Keep Users Away From Social Sign-In – eMarketer<\/span>