8 in 10 consumers digitally engage with brands, while one-quarter are \u201cbrand connected consumers\u201d (BCCs) who both post to and about brands online at least once a week, according to survey results from JWT, OgilvyAction, and EXPO. These BCCs use social media sites more frequently than the average consumer, and they expect their online voices to be heard. For example, 80% feel that it\u2019s important that their feedback on a brand\u2019s social network page is acknowledged, while 75% share that opinion about their feedback on review sites, and 70% about their feedback on their personal social network pages. That\u2019s important, given separate survey results indicating that 70% of consumers will stop buying from a brand if it fails to respond to a negative post about it.<\/p>\n
via \u201cBrand Connected Consumers\u201d Want Their Social Feedback Recognized<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" 8 in 10 consumers digitally engage with brands, while one-quarter are \u201cbrand connected consumers\u201d (BCCs) who both post to and about brands online at least once a week, according to survey results from JWT, OgilvyAction, and EXPO. These BCCs use social media sites more frequently than the average consumer, and they expect their online voices … Continue reading \u201cBrand Connected Consumers\u201d Want Their Social Feedback Recognized<\/span>