{"id":4577,"date":"2013-01-07T13:51:37","date_gmt":"2013-01-07T20:51:37","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4577"},"modified":"2013-01-07T13:51:37","modified_gmt":"2013-01-07T20:51:37","slug":"consumer-electronics-buyers-rely-more-on-consumer-reviews-than-professional-reviews","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/01\/07\/consumer-electronics-buyers-rely-more-on-consumer-reviews-than-professional-reviews\/","title":{"rendered":"Consumer Electronics Buyers Rely More on Consumer Reviews Than Professional Reviews"},"content":{"rendered":"<p>When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product. As it turns out, according to survey results from Weber Shandwick [pdf], buyers tend to focus more on consumer reviews than professional reviews in this all-important process.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/consumer-electronics-buyers-rely-more-on-consumer-reviews-than-professional-reviews-25975\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Consumer Electronics Buyers Rely More on Consumer Reviews Than Professional Reviews<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product. As it turns out, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/01\/07\/consumer-electronics-buyers-rely-more-on-consumer-reviews-than-professional-reviews\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Consumer Electronics Buyers Rely More on Consumer Reviews Than Professional Reviews<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4577","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4577"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4577\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}