Brands are spending more time\u2014and money\u2014engaging with consumers outside of their brand sites on the likes of YouTube, Tumblr, Facebook and many other channels. As marketing efforts move to social networks and to content sites such as BuzzFeed, what happens to the brand\u2019s dot-com?<\/p>\n
Brand pages, although they are not very heavily trafficked as a rule, are still a primary resource for consumers seeking information about products and the companies that make them, according to a new eMarketer report, \u201cWhat’s a Brand Site For? Engaging Consumers Across Multiple Channels.\u201d An October study by nRelate found that 48% of online shoppers said they trusted content from brand websites. No other content type approached the trustworthiness of corporate sites, according to this survey\u2014not even mainstream news sites.<\/p>\n
via Whither the Brand Website? – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Brands are spending more time\u2014and money\u2014engaging with consumers outside of their brand sites on the likes of YouTube, Tumblr, Facebook and many other channels. As marketing efforts move to social networks and to content sites such as BuzzFeed, what happens to the brand\u2019s dot-com? Brand pages, although they are not very heavily trafficked as a … Continue reading Whither the Brand Website? – eMarketer<\/span>