I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don\u2019t have to worry about marketing strategy and execution, and his old company had lots of PR-savvy talent. He\u2019s now striking out on his own with a very cool product that he\u2019s building as a solo entrepreneur, so for the first time he\u2019s doing his own PR. In true lean startup fashion, he smartly did lots of user testing and even brought in a professional facilitator. In the process they discovered the people who were drawn to his product the most are female professionals age 20-35. This insight should help him immensely in targeting his marketing.<\/p>\n
via How to know which publications and blogs to pitch – Muck Rack<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don\u2019t have to worry about marketing strategy and execution, and his old company had … Continue reading How to know which publications and blogs to pitch – Muck Rack<\/span>