{"id":4456,"date":"2012-12-11T10:49:42","date_gmt":"2012-12-11T17:49:42","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4456"},"modified":"2012-12-11T10:49:42","modified_gmt":"2012-12-11T17:49:42","slug":"23-of-the-worlds-top-100-brands-have-a-dedicated-twitter-customer-service-handle","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/12\/11\/23-of-the-worlds-top-100-brands-have-a-dedicated-twitter-customer-service-handle\/","title":{"rendered":"23 of the World\u2019s Top 100 Brands Have a Dedicated Twitter Customer Service Handle"},"content":{"rendered":"<p>The world\u2019s top 100 brands (according to Interbrand) are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform, details Simply Measured in a December study. The study finds that while 95 of the top 100 brands are active on Twitter, less than a quarter of those (23) have a dedicated customer service handle, and only 15 respond to 10 or more tweets per day on such a handle.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/23-of-the-worlds-top-100-brands-have-a-dedicated-twitter-customer-service-handle-25340\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">23 of the World\u2019s Top 100 Brands Have a Dedicated Twitter Customer Service Handle<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s top 100 brands (according to Interbrand) are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform, details Simply Measured in a December study. The study finds that while 95 of the top 100 brands are active on Twitter, less than a quarter of those (23) have &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/12\/11\/23-of-the-worlds-top-100-brands-have-a-dedicated-twitter-customer-service-handle\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">23 of the World\u2019s Top 100 Brands Have a Dedicated Twitter Customer Service Handle<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}