{"id":4450,"date":"2012-12-07T17:38:52","date_gmt":"2012-12-08T00:38:52","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4450"},"modified":"2012-12-07T17:38:52","modified_gmt":"2012-12-08T00:38:52","slug":"4-in-10-millennials-interested-in-co-creating-products-with-brands","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/12\/07\/4-in-10-millennials-interested-in-co-creating-products-with-brands\/","title":{"rendered":"4 in 10 Millennials Interested in Co-Creating Products With Brands"},"content":{"rendered":"<p>Research from Cognizant has shown that companies that involve direct customer input in their innovation processes report higher satisfaction with a variety of innovation areas than those who don\u2019t. For brands looking to go that route, Millennials may prove a willing source of ideas. According to new survey results from Edelman Berland and Edelman 8095, 4 in 10 Millennials (aged 18-33) from around the world want brands to allow them to influence their products (co-creation). In fact, this is the leading way in which Millennials want to be entertained by brands.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/4-in-10-millennials-interested-in-co-creating-products-with-brands-25259\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">4 in 10 Millennials Interested in Co-Creating Products With Brands<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research from Cognizant has shown that companies that involve direct customer input in their innovation processes report higher satisfaction with a variety of innovation areas than those who don\u2019t. For brands looking to go that route, Millennials may prove a willing source of ideas. According to new survey results from Edelman Berland and Edelman 8095, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/12\/07\/4-in-10-millennials-interested-in-co-creating-products-with-brands\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">4 in 10 Millennials Interested in Co-Creating Products With Brands<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4450","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4450"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4450\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}