{"id":4448,"date":"2012-12-07T17:38:43","date_gmt":"2012-12-08T00:38:43","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4448"},"modified":"2012-12-07T17:38:43","modified_gmt":"2012-12-08T00:38:43","slug":"small-businesses-lag-in-social-media-use-but-facebook-says-thats-changing","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/12\/07\/small-businesses-lag-in-social-media-use-but-facebook-says-thats-changing\/","title":{"rendered":"Small Businesses Lag in Social Media Use, but Facebook Says That\u2019s Changing"},"content":{"rendered":"<p>Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of the respondents said they are actively using social media (a figure that appears rather low), although 16% are interested in learning how to use social, and 7% would like to but don\u2019t have the time. But, while small businesses might not yet be fully cottoning on to social media, Facebook claims to have seen a rapid rise in the number of local business pages. As reported by TechCrunch, Facebook\u2019s head of small business, Dan Levy, says that there are now 13 million local business pages, and that represents a jump of more than 40% from January. What\u2019s more, the number of local business pages buying ads on Facebook has close to doubled in that period.<\/p>\n<p>via <a href='http:\/\/www.marketingcharts.com\/wp\/direct\/small-businesses-lag-in-social-media-use-but-facebook-says-thats-changing-25269\/?utm_campaign=newsletter&#038;utm_source=mc&#038;utm_medium=textlink'>Small Businesses Lag in Social Media Use, but Facebook Says That\u2019s Changing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of the respondents said they are actively using social media (a figure that appears rather low), although 16% are interested in learning how to use social, and 7% would like to but don\u2019t have &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/12\/07\/small-businesses-lag-in-social-media-use-but-facebook-says-thats-changing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Small Businesses Lag in Social Media Use, but Facebook Says That\u2019s Changing<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}