{"id":4435,"date":"2012-12-03T18:47:24","date_gmt":"2012-12-04T01:47:24","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4435"},"modified":"2012-12-03T18:47:24","modified_gmt":"2012-12-04T01:47:24","slug":"traditional-media-delivers-low-quantity-but-highest-quality-leads-say-b2b-marketers","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/12\/03\/traditional-media-delivers-low-quantity-but-highest-quality-leads-say-b2b-marketers\/","title":{"rendered":"Traditional Media Delivers Low Quantity \u2013 But Highest Quality \u2013 Leads, Say B2B Marketers"},"content":{"rendered":"<p>Leads generated by print, radio, and TV advertising campaigns are of a higher quality than leads generated from a variety of online channels, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com. But, there\u2019s a catch: although respondents saw these traditional media delivering the best leads, they also saw them as generating among the lowest quantity of leads.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/television\/traditional-media-delivers-low-quantity-but-highest-quality-leads-say-b2b-marketers-25109\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Traditional Media Delivers Low Quantity \u2013 But Highest Quality \u2013 Leads, Say B2B Marketers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leads generated by print, radio, and TV advertising campaigns are of a higher quality than leads generated from a variety of online channels, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com. But, there\u2019s a catch: although respondents saw these traditional media delivering the best leads, they also saw &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/12\/03\/traditional-media-delivers-low-quantity-but-highest-quality-leads-say-b2b-marketers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Traditional Media Delivers Low Quantity \u2013 But Highest Quality \u2013 Leads, Say B2B Marketers<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4435","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4435"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4435\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}