{"id":4407,"date":"2012-11-20T10:52:11","date_gmt":"2012-11-20T17:52:11","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4407"},"modified":"2012-11-20T10:52:11","modified_gmt":"2012-11-20T17:52:11","slug":"originality-is-content-marketers-greatest-challenge-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/11\/20\/originality-is-content-marketers-greatest-challenge-emarketer\/","title":{"rendered":"Originality Is Content Marketers&#8217; Greatest Challenge &#8211; eMarketer"},"content":{"rendered":"<p>Measurement, distribution less of a problem<\/p>\n<p>Content marketing continues to inch up in importance for business-to-business firms, according to research from content curation platform Curata.<\/p>\n<p>The company\u2019s \u201cB2B Marketing Trends 2012 Report\u201d found that 87% of US B2B marketers have used content marketing this year\u2014the most popular tactic of any queried. That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1009495&amp;ecid=a6506033675d47f881651943c21c5ed4\">Originality Is Content Marketers&#8217; Greatest Challenge &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measurement, distribution less of a problem Content marketing continues to inch up in importance for business-to-business firms, according to research from content curation platform Curata. The company\u2019s \u201cB2B Marketing Trends 2012 Report\u201d found that 87% of US B2B marketers have used content marketing this year\u2014the most popular tactic of any queried. That was up 5 &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/11\/20\/originality-is-content-marketers-greatest-challenge-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Originality Is Content Marketers&#8217; Greatest Challenge &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4407","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4407"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4407\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}