American businesses are in denial about the need to embrace social media. New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms.<\/p>\n
This lack of direction is happening despite the fact that 60% of Americans use some sort of social media, according to the Pew Research Center. Businesses, however, are not convinced that social media is anything more than a fad or a temporary phenomenon.<\/p>\n
via Social Media Denial Common for U.S. Businesses<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" American businesses are in denial about the need to embrace social media. New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms. This lack of direction is happening despite the fact that 60% of Americans use some … Continue reading Social Media Denial Common for U.S. Businesses<\/span>