For users, copying and pasting to share content holds obvious appeal: It\u2019s almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network.<\/p>\n
\u201cYou probably have a lot of friends sharing the same article,\u201d Tynt general manager Greg Levitt said. \u201cBut when you can specifically call out a personalized, relevant aspect, it makes the story your own.\u201d<\/p>\n
On the search side of the equation, copy-and-paste analytics give publishers information about what content is actually driving users away from their sites.<\/p>\n
Tynt also reported that while the vast majority of copied-and-pasted content is text, 12% of copied content was images.<\/p>\n
via Copy and Paste Drives Sharing – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" For users, copying and pasting to share content holds obvious appeal: It\u2019s almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network. \u201cYou probably have a lot of friends sharing the same article,\u201d Tynt general manager Greg Levitt said. \u201cBut when you can specifically call … Continue reading Copy and Paste Drives Sharing – eMarketer<\/span>