{"id":4389,"date":"2012-11-14T17:39:08","date_gmt":"2012-11-15T00:39:08","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4389"},"modified":"2012-11-14T17:39:08","modified_gmt":"2012-11-15T00:39:08","slug":"b2c-content-marketers-put-social-to-work-report-good-results","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/11\/14\/b2c-content-marketers-put-social-to-work-report-good-results\/","title":{"rendered":"B2C Content Marketers Put Social To Work, Report Good Results"},"content":{"rendered":"<p>86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs), finds a new report from the Content Marketing Institute (CMI) and MarketingProfs. That puts social media on par with website articles as the most-used content marketing tactic by B2C marketers. Social gets the nod over articles for effectiveness, though: 57% rate their use of social media as \u201ceffective\u201d or \u201cvery effective,\u201d compared to 53% for website articles.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/print\/b2c-content-marketers-put-social-to-work-report-good-results-24757\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">B2C Content Marketers Put Social To Work, Report Good Results<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs), finds a new report from the Content Marketing Institute (CMI) and MarketingProfs. That puts social media on par with website articles as the most-used content marketing tactic by B2C marketers. Social gets the &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/11\/14\/b2c-content-marketers-put-social-to-work-report-good-results\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">B2C Content Marketers Put Social To Work, Report Good Results<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4389","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4389"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4389\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}