{"id":4358,"date":"2012-10-31T07:36:08","date_gmt":"2012-10-31T14:36:08","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4358"},"modified":"2012-10-31T07:36:08","modified_gmt":"2012-10-31T14:36:08","slug":"brands-get-users-sharing-with-social-video-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/10\/31\/brands-get-users-sharing-with-social-video-emarketer\/","title":{"rendered":"Brands Get Users Sharing with Social Video &#8211; eMarketer"},"content":{"rendered":"<p>YouTube anchors most social video<\/p>\n<p>The power of social video represents an evolution in digital advertising, according to a new eMarketer report, \u201cSocial Video: The Next Wave in Digital Advertising.\u201d Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities. This branded content is designed to be consumed and shared on the social web, driving earned media and raising the potential for viral success.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1009449&amp;ecid=a6506033675d47f881651943c21c5ed4\">Brands Get Users Sharing with Social Video &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube anchors most social video The power of social video represents an evolution in digital advertising, according to a new eMarketer report, \u201cSocial Video: The Next Wave in Digital Advertising.\u201d Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/10\/31\/brands-get-users-sharing-with-social-video-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Brands Get Users Sharing with Social Video &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4358","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4358"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4358\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}